Dr. Laura Kippen, Founder
Dr. Laura Kippen brings over 25 years of custom primary market research experience to help clients find answers to their business and marketing questions, both simple and highly complex. She specializes in the creative application of research methods to uncover insights in difficult, complex and/or dynamic markets. Her areas of expertise include both qualitative and quantitative methods in support of new product development, optimization, pricing, forecasting and branding initiatives.
Laura has directed the quantitative research departments for several research companies where she was responsible for methodology and implementation, expanding research capabilities, maintaining research quality and integrity, and new business development. She has worked across various industries including pharmaceuticals and biotechnology, hospital and surgical products, consumer packaged goods, leisure, hospitality and food service, entertainment, high tech and financial services.
She has worked with a variety of clients, large and small, including The National Pharmaceutical Council, Vista Outdoor, Hilton Worldwide, Disney Channel, Disney Cruise Lines, Hershey’s, Ocean Spray, ConAgra Foods, Nestle, Nationwide Financial, Pfizer, Sanofi-Aventis, Hoffmann-LaRoche, United BioSource Corporation, AARP, just to name a few.
Laura received her Ph.D. from The Ohio State University with primary emphasis in experimental economics, statistics, consumer behavior and marketing.